Single-blade system razors are high in popularity for their safe and hygienic shaving experiences. Taking these factors and consumer needs into consideration, DORCO conducted research for one year and ten months to develop DORCO CHAMP*, a product that enables a quick and safe shave in various conditions.
Built to Fit the Needs of the Consumers
During the development of DORCO CHAMP, DORCO made an all-out effort to meet varying consumer needs. Sung Jin Park, DORCO researcher, said, “A lot of efforts have been made to develop a product that delivers satisfying experiences for many consumers”. One of the key considerations was the age of the consumers. Considering that the average age of a local individual is estimated to be 29 years through 2026, DORCO chose a targeting strategy that would appeal to younger consumers. It also pursued an optimal design with an emphasis on both convenience and hygiene. At the same time, eye-catching features were added to make DORCO CHAMP stand out on the shelf and intrigue the interest of consumers.
Premium and Sporty Image for a Cost-effective Product
The design development process for DORCO CHAMP took place in collaboration with a local agency, which provided an in-depth understanding of the domestinc culture and lifestyle. The partnership allowed ongoing design verifications to implement a design that maximized user convenience. Su Hyun Chae, DORCO CHAMP designer, took expectations to a higher level, adding, “Hopefully, DORCO CHAMP will help create a better shaving environment for users.” While existing models feature a single-color stick-shaped design, DORCO CHAMP has a voluminous look to achieve a high-end design. Moreover, the replaceable cartridge offers added convenience.
The brand name “CHAMP” borrowed its name from a sporty word, “champion”, conjuring up images in the likes of a No. 1, winner, and outstanding performance. The product packaging will also highlight a masculine and dynamic image aligned with cricket, one of the most popular sports locally.
Enhanced Performance for a Close and Smooth Shave
DORCO CHAMP has a lot of benefits to offer, as the single-blade hybrid system is designed to enable a safe, hygienic shave with a minimal amount of water. The front-hinged cartridge comes with a wide top cap, which allows for a close shave along the contours of the face. Also, the bottom of the cartridge is structured with a comb-like advanced guard bar for a close and smooth shave with the right amount of foam.
DORCO CHAMP focuses on providing a smooth and close shave while sporting a modern design overall. The handle features a non-slip pattern handle technology to ensure a comfortable grip and create ideal conditions for steady shaving. In addition, the hole at the end of the handle is designed to allow for an easy storage, such as hanging it up on the wall. Its primary color, blue, accentuates DORCO CHAMP’s voluminous design.
DORCO CHAMP boasts superb specifications across the board, both in design and performance. It was the result of endless efforts that eight researchers have made to best serve consumer needs. Keep an eye out for the upcoming release of DORCO CHAMP, which will make its debut soon!
Check out the DORCO CHAMP product: http://bit.ly/DORCO_CHAMP