A fresh start to begin every morning.
Warm memories which we experience for the first time in life.
Always there with you to make every morning a good start.
Our Wordmark
As shaving experts, we understand our customers.
Our logo includes the letter ‘R’ designed to mirror the shape of a person.
The bold typeface represents our expertise and reliability based on our technology.
The round, unique typography illustrates our friendly and approachable personality.
Clear space
Clear space is a rule regulation to secure a minimal space to
prevent the wordmark from being intruded by other elements.
The History of our Corporate Identity
1960's
Hanil Industrial, which produced knives and zippers was the
predecessor of DORCO. In 1960, we changed our mission to developing and producing the best razors.
1990's
As South Korea's No. 1 razor company, we changed
our name to DORCO to strengthen the brand image.
2000's
We announced the launch of the new logo as part of the
ongoing evolution of R&D and further expansion of global reach.
2010's
We announced the launch of the new logo that conveys our
mission in 2011. We have added a symbol to represent our initial D
and the red color to reflect passion, energy, and confidence.
The sharp arrow within the symbol symbolizes the bright future.
2019
We refreshed our logo in 2019, displaying our differentiated
identity with a modern look while maintaining tradition and
expertise in a rapidly changing environment.
