Following last year, DORCO took part in the Private Label Manufacturers Association’s (PLMA) 2023 World of Private Label International Trade Show, one of the world's largest trade fairs, which came to a successful close on May 24, 2023. For over 35 years, the trade show organized by PLMA has served as a platform for the retail industry to showcase its innovations and diversity, enabling companies and industry experts to stay on top of emerging trends and providing opportunities to explore new business opportunities.
The trade show attracted more than 2,000 exhibiting companies including nearly 60 national and regional pavilions. DORCO would never miss out on the opportunity to take stock of the industry and open the door to new businesses. In addition, the PLMA trade fair has a special place in DORCO’s heart, as the company won the PLMA’s Salute to Excellence Award in the Men’s Grooming Category back in 2021 (To learn more, click here).
This year, DORCO presented its flagship sustainable products, i.e. DORCO with EARTH and DORCO ECOSHAVE BAMBOO. DORCO with EARTH is a groundbreaking product crafted with post-consumer recycled (PCR) plastic, which is recovered at the end of the product life cycle through sorting, shredding, and washing processes. DORCO with EARTH features a handle with a PCR plastic content of 53.8% and packaging made of 100% recyclable, FSC-certified paper. The product acquired the EU’s Global Recycled Standard (GRS) certification and met the criteria for the substance of very high concern (SVHC). DORCO with EARTH delivers greater performance as well as sustainability. DORCO with EARTH has a thinner blade than DORCO PACE, allowing more precise cuts and extending the blade life. Its Advanced Guard System ensures hair follicles are in an optimal state for a close shave, and the upgraded connector makes it easier and smoother to replace the razor cartridge from the handle.
As part of its commitment to sustainable development, DORCO has been fulfilling its social responsibility on various fronts by making its products more environmentally sustainable, shifting to paper packaging and adopting PCR plastic. At the PLMA 2023, DORCO ECOSHAVE BAMBOO, a hybrid razor with a handle made of 100% natural bamboo, was presented together with DORCO with EARTH as DORCO’s key green products. Meanwhile, DORCO ECOSHAVE BAMBOO was the winner of the Personal Care category for its innovation and performance in the European Private Label Awards 2022 organized by the European Supermarket Magazine (ESM). At the PLMA 2023, DORCO also proudly introduced its lineup of sustainable portable razors made of PCR plastic, including DORCO PACE 3 PLUS Portable, DORCO EVE 3 Portable, and DORCO EVE 2 Portable.
David Chung(Sales Manager, Overseas Sales Team 1), who staffed the booth at the PLMA 2023, said “DORCO’s booth was visited mostly by retailers and wholesalers. Most of the inquiries were about products such as specifications, features, and prices, as well as business opportunities such as the possibility of exporting to certain markets and doing business with partners. After checking the pulse of the market, I am now better equipped to do my job. I want to take these experiences from the PLMA event and apply them to day-to-day operations.” Soon Jeong(Sales Manager, Overseas Sales Team 1), also shared his takeaway from the PLMA, saying “It was a great honor to attend the PLMA, one of the world’s largest trade fairs, on my first business trip abroad. The event enabled me to see firsthand DORCO’s competitors and their products, exchange opinions with business partners and gain valuable insight. The trade fair confirmed the high level of interests in DORCO’s sustainable products, which I believe will be a force to be reckoned in the market.”
The PLMA 2023 testified to the industry-wide interest in and commitment to sustainability and environmental protection. The development and manufacturing of sustainable products are buzzwords in the industry, prompting many businesses to introduce sustainable packaging solutions. In addition, a variety of programs and collaborations are ongoing to promote local consumption and recycling. Such efforts raise the possibility that our actions will chart a more sustainable path forward and are also a vote of confidence in a new generation of sustainable razors pioneered by DORCO. The trade fair also provided inspiration as to how DORCO’s insight and creativity will be able to help transform customer experiences and the retail industry. All in all, DORCO will remain committed to driving innovation to deliver products that are good for both customers and the Earth.
