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Grooming Goes Booming: The Evolution of Men’s Beauty Care NEWSROOM | PR CENTER | DORCO
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Grooming Goes Booming: The Evolution of Men’s Beauty Care

2023.08.18
 



Is applying sunscreen a hassle? Does body wash take the place of shampoo in the bathroom cabinet? Some may think men caring about their appearance are unmanly. But thanks to shifting notions of masculinity, the men's grooming industry is evolving as we speak. According to data gathered by a market insight company, the global men's grooming products market was valued at $202.6 billion in 2022 and is projected to expand at a CAGR of 8.0% from 2023 to 2030*. Today, men around the world are embracing a variety of grooming products and routines that make them look their best and increase the quality of life. DORCO is a brand that encourages men to explore the world of grooming through a wide range of products and commitment to innovation. In celebration of National Men's Grooming Day, DORCO introduces when male grooming started and how it helps men.  



From Clean-Cut to Cutting-Edge: The Shift in Men's Grooming


Men’s grooming dates all the way back to ancient Egypt in 10,000 BC. Egyptian men used scented oil and kohl to shield their faces from the scorching sun. In the Roman period, men invented irrigation systems and communal bath facilities for relaxing bathing. In the 1500s, men used sage to whiten their teeth and rosemary water for hair styling and they made efforts to tackle skin problems as well. In the 1900s, Hollywood stars branded themselves with sleek hair and a clean-shaven look, bringing men's grooming into the mainstream. 


Now, the skincare routine is the most crucial part of men's grooming. Men are using cleansers, moisturizers, serums, and even facial masks to make their skin look healthy and youthful. The ever-growing grooming routine has increased the demand for high-quality grooming tools. Combining advanced technology with a deep understanding of grooming essentials, DORCO offers a broad range of products to meet the varying needs of men. The curved blade technology, developed for the first time in the world by DORCO, is well suited to address men's skincare needs, from preventing shaving irritation to making skin look better. The curved blade design even helps extend the life of the razor cartridge with an open-flow blade cartridge, making it easier to clean the razor and thus preventing corrosion.    



Every part of you that can be groomed with DORCO products

  1. Face – The Line-Up Razor for Men, DORCO’s latest product, enables precise grooming for beards, eyebrows, philtrum, and sideburns. It also doubles as a derma-planning tool for the entire face, including lips, cheeks, eyebrows, forehead, and hairline. 


  2. Body – DORCO’s products can be used on anywhere in the body where hair grows, such as the chest, back, armpits, arms, legs, and the pubic region. Notably, the combination of cutting-edge 3D Motion technology and a flexible head allows DORCO PACE 6 PRO 3D Motion razors to adapt effectively to the body's contours and provide a smoother shave. The lubricating strip on the razor minimizes the risk of skin irritation and also acts as a moisturizing barrier.



DORCO offers a wide range of razors, blades, and accessories that one can choose from for a close and comfortable shave according to the area to be groomed and styling needs.


Looking Ahead: The Future of Men's Grooming

Grooming not only makes men look great, but it also makes positive impacts on psychological well-being as indulging in self-care makes them happier and more confident. Men around the world with different backgrounds and identities see self-grooming as a way to express themselves. Being a strong advocate for diversity, DORCO supports men to embrace their individuality and style without limitations. With the social perception of male grooming likely to continue to evolve, DORCO is committed to empowering men to develop their own journey to self-grooming.